Privacy Policy

Last Updated: January 2026

Ruby and Lilli ("we," "us," "our," or "Company") operates the rubyandlilli.com website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using rubyandlilli.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, phone number, and other contact information you voluntarily provide when subscribing to our newsletter or contacting us.
• Technical Data: Your Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, and timestamps.
• Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
• Usage Data: Pages visited, time spent on pages, links clicked, and other user behaviour on our Site.
• Device Data: Device type, unique device identifiers, and mobile network information.

How We Use Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. Specifically, we may use information collected about you via the Site to:

• Generate and analyse analytics to understand Site traffic patterns and user behaviour.
• Track affiliate referrals and commissions from partner casinos and gambling operators.
• Improve and optimise the content, functionality, and user experience of our Site.
• Send promotional emails, newsletters, and updates (with your consent).
• Respond to your inquiries and provide customer support.
• Detect, prevent, and address fraud, security, and technical issues.
• Comply with legal obligations and enforce our Terms of Service.

Cookie Policy

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of Cookies We Use:

• Essential Cookies: Required for the Site to function properly.
• Analytics Cookies: Track user behaviour to measure Site performance and improve content.
• Affiliate Tracking Cookies: Monitor referrals to partner casinos and track commission eligibility.
• Advertising Cookies: Personalise ads and measure campaign effectiveness.

Cookie Opt-Out: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Most browsers have cookie management settings in their preferences. However, disabling cookies may affect Site functionality. You may also opt out of third-party cookies through industry opt-out mechanisms.

Third-Party Links

Our Site contains links to third-party websites, including online casinos, gambling operators, and affiliate partners. We are an affiliate website and earn commissions when users click through to and register with our casino partners.

Important Disclaimer: We do not control the privacy practices, content, or security of third-party websites. Each casino, gambling operator, and external service has its own independent privacy policy. We are not responsible for their data handling practices, terms, or compliance with applicable laws.

We strongly recommend you review the privacy policy of any third-party site before providing personal information or engaging in gambling activities. Your use of third-party sites is entirely at your own risk and discretion.

Your Rights

Depending on your location, you may have certain rights regarding your personal information:

Australian Privacy Act (APPs): If you are an Australian resident, you have rights under the Australian Privacy Principles, including the right to access, correct, and request deletion of your personal information.

GDPR (EU/UK Residents): If you are located in the European Union or United Kingdom, you may have additional rights including right to access, rectification, erasure, data portability, and objection to processing.

CCPA (US Residents): If you are a California resident, you may have rights including the right to know, delete, and opt-out of sale of personal information.

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

Data Retention

We retain personal data for as long as necessary to provide our services, fulfill the purposes outlined in this Privacy Policy, and comply with legal obligations.

Analytics and usage data may be retained for up to 2 years to measure Site performance and improve user experience. Affiliate tracking data is retained in accordance with standard affiliate programme requirements and tax obligations (typically 7 years).

You may request deletion of your personal data at any time, subject to legal retention obligations.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]
Website: rubyandlilli.com

We will respond to your inquiry within 30 days or as required by applicable law.

Disclaimer: This Site is for informational purposes only. We do not provide financial or gambling advice. Gambling involves risk. Please gamble responsibly and only with licensed operators. If you are struggling with gambling, please seek help from relevant support services in your jurisdiction.